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Chargerless

Chargerless makes Ray, a fitness tracker that runs on light. I redesigned the product page, built the configurator, ran paid acquisition and set up the tracking.

Relationship
Independent consulting
Year
2026
Business
Hardware, sold direct
My part
Design, front end, paid acquisition, tracking

The page before and after

The first is the homepage as it stood in June 2026. The second is the product page in September 2026.

The Chargerless homepage in June 2026: a full-bleed photo of two wrists wearing the tracker, with the headline and an order button laid over it.
The Chargerless product page in September 2026: a headline, a short explanation, one order button and the tracker on a plain background.

Which is clearer, 1 or 2?

The June 2026 homepage on a phone.
The September 2026 product page on a phone.

On a phone

What the first screen does now

The September 2026 Chargerless product page with five numbered marks.
  1. The headline says what the product is in seven words, on a plain ground where it can be read.
  2. The order button carries the price. The only other strong colour on the screen is the same action in the nav.
  3. Ship date, refund and trial sit directly under the button, which is where the hesitation happens.
  4. One object to look at. The June page opened on a lifestyle photo with the text laid over it.
  5. Three questions answered before the first scroll: how it charges, whether there is a subscription, and how long it lasts.
Captured from the live site in September 2026.

The configurator

Finish, band and size are three separate choices, each shown with what it changes. The order bar stays in view with the running price, so the next step is always one tap away.

The page on a desktop, top to configurator. Recorded from the live site.
The configurator on a phone.

4×monthly unit sales in the first full month of the engagement

What moved

Monthly unit sales more than quadrupled in the first full month I worked with Chargerless.

That is a company-wide number. The page, the ads and the tracking all changed in the same period, so I can’t split the result between them, and the captures on this page show the design, not a controlled test of it.

The June page is rebuilt from the archived source of that date. The September captures and recordings are from the live site. Product photography, the tracker itself and the app screens are Chargerless’s own.

Which is easier for you, 1 or 2?

Book a 30-minute callPick a time on my calendar. Bring the journey that is losing people.Write to meA few lines about the product and where it goes wrong is enough to start.

Or email david@heyspiegel.com